Core Building
Bathroom & Interior Materials — UAE
From zero followers to 1,300+ paying clients — the UAE’s bathroom destination.
Core Building, a premier UAE-based bathroom supply and interior materials provider, transformed from a wholesale-only supplier into a thriving B2C retail destination — successfully capturing the homeowner market through a targeted digital strategy.
Client: Core Building · Industry: Bathroom & Interior Materials · Year: 2025–2026
New B2C Revenue Channel Established · 90% Local UAE Audience
Client Overview
Core Building historically operated as a wholesale supplier to contractors. To expand its market reach, the company aimed to tap into the high-value end-user (homeowner) market without disrupting its existing trade relationships.
The Challenge
A “cold start” with zero social media presence on Instagram and TikTok.
A showroom designed for bulk / trade buyers, lacking aesthetic appeal for retail homeowners.
No existing content engine or ad infrastructure to track high-ticket purchases.
The need to prove social media could influence complex, multi-item bathroom fit-out decisions.
The Strategy
We implemented a multi-faceted digital strategy focused on repositioning the brand:
Showroom as a Content Engine
Redesigned the space into a boutique retail experience, optimised for high-quality video production.
Targeted Content Pillars
60% Product & Price, 20% Education, 20% Entertainment.
Hyper-Local Focus
90% of organic and paid efforts targeted at UAE Arab locals.
WhatsApp-Centric Funnel
Streamlined the path from ad engagement straight to WhatsApp consultations.
Performance & Results
1,300+ paying clients from a cold start
5M+ views across platforms over 24 months, with 90% of the audience concentrated in the local UAE market. Around 4.3% of the generated lead database converted into paying clients — establishing a sustained new B2C / homeowner revenue channel.
Key Takeaways
Core Building established a sustained B2C / homeowner segment without disrupting existing trade relationships — proving that a focused content and conversion system can open an entirely new, high-value revenue channel.
Ready to grow your brand?
Let’s build your next success story — the same way we did for Core Building.