Core entered a market dominated by established players. The challenge
was to gain attention and credibility without competing on scale or price.
Our Role
We created a distinct content direction and introduced trend-led formats
tailored to the construction audience. The goal was to stand out visually,
communicate confidence, and stay consistently ahead of the curve.
Outcome
Growing audience interest, strong engagement, and steady brand
growth. Core built visibility and momentum while maintaining a clear and
differentiated presence in a competitive market.
